Is the any similarity between the Indian pharmaceutical industry and Indian movie industry. I think there is a strong similarity between these two industries whenever we measure both on creativity ground.
Both industries require a high level of creativity in order to stay in business. Apparently, we have only seen the stereotyped love stories in Indian cinema. It’s always mistaken acting creativity for emotional outburst of actors in movies by most of Indian audience. This fact has been exploited by the Indian movie directors or producers only to make money. Conveniently, they sideline the creativity by saying “Audience demand”. Apart from sporadic regional films, we have seldom seen creativity in mainstream Indian cinema.
Similarly, in Indian pharmaceutical industry we have seen a huge growth in last 30 years. But yet we are waiting for a novel compound for any therapeutic class to come out from any of these Indian pharmaceutical industry. In comparison to the new drug discovery, we have seen a huge growth on generic medicine business. In the era of innovator patents expiring and there is a huge pressure on various governments to reduce the cost on healthcare, this created an unique opportunity for generic business. But the things turned into a cut throat competition when the innovator companies also jumped into the generic business.
In last 10 years we have seen a huge decline in novel compounds coming to market targeting different therapeutic area. Even the innovator companies are also, finding it difficult to produce new drugs for different therapeutic area. And that might have induced them to venture into generic market to keep their company profitable. And this put a huge pressure on the Indian generic business. Also, there are many geo-political factors which has affected this also.
It’s again the Indian pharmaceutical business had taken a route which is know in Indian cinema as “Audience demand” and in this case it is the pressure from various governments to provide low cost medicine to their citizens. And they were also having low interest in novel or new drug discovery business. And only to save money on tax they have created the R & D centers in their company. This is just a business plan for them without any passion for the drug discovery.
Recently, there was huge pressure from various regulatory authorities to bring quality to pharmaceutical business from the vary initiation of any project. This also had added additional pressure on the Indian pharmaceutical industry from cost perspective. We have also seen there is less encouragement from Academia in promoting innovation or creativity from college level.
This is a very complex matter and everybody starting from academia to business all have to equally share their responsibility to bring creativity in their respective fields. Being creative is easy but staying creative is much more harder. And we need to bring that culture in every aspect of life and particularly in younger generations. Without creativity it will be very difficult for us to survive.